public relations

Have an event to promote? What about a great new product? SHP can write you a press release that will get you noticed.

case study

SHP wrote a press release discussing the events happening during the holidays, including the female Santa that was to appear at the Hip Tot Music Fest. This press release led to an article in the Wall Street Journal about female Santas.

Erica Goepel, 34, dressed as Santa, poses for a photograph with a fan at the Hip Tot Music Fest in Brooklyn.
Hip Tot’s super awesome Santa got a great write up in the Wall Street Journal just in time for Christmas!

Wearing a bright red suit and sporting a giant fluffy white beard, Santa Claus paid a visit to Brooklyn recently, entertaining tots at a music festival and introducing a special guest from Sesame Street. Click here to read the full article


Gabrielle Napolitano 718.809.8850
Adam Meyer 347.813.1396

Hip Tot Music Fest @Littlefield is  Blowing the Lid Off The Toy-Box
With Sesame Street’s Bob McGrath, Jeremy Plays Guitar
and Santa, December 9th

Brooklyn, NY – November 30, 2012 – HIP TOT MUSIC FEST will be rockin’ Sesame Street style with Bob McGrath (yes, the Bob) and Brooklyn’s own Jeremy Plays Guitar and The Rock-ucation Band on Sunday, December 9th @Littlefield Performance & Art Space in the Gowanus section of Brooklyn. The music event is famous for complimentary snacks from sponsor Happy Family Brands (, free goody bags worth the price of admission, local vendors, pre-concert events and giveaways. Hip Tot is like no other family show!

“As one of the last ones to leave the space, I was thrilled to experience such a strong community event that is focused on music, creativity, and staying hip.” confesses Serena Norr writer for Mama Goes Natural

This month the lid gets blown off the toy-box with a live performance from The Deedle Deedle Dees, Bob is an original cast member and is beginning his 43rd season as “Bob” on Sesame Street. An accomplished singer with seven children’s albums to his credit, he performs family pop concerts and has appeared with more than 100 symphony orchestras in the U.S. and Canada.

Bob will be joined by Jeremy Plays Guitar and his Rock-ucation Band. Jeremy Plays Guitar is the official band of Rock-ucation, Inc. where musicis not only educational, it ROCKS! Bob and Jeremy are ready to rock theHip Tot Music Fest stage for December.

Plus meet Hip Tot’s very own Santa! This Santa is anything but your department store variety. Fifth-generation New Yorker Erica Goepel (that’s right, Santa’s a girl) is full of joy, enrobed in a handmade costume based on traditional St. Nicholas images so bring your camera.

Hip Tot Music Fest has recently signed a multi-year strategic partnership with Walsh Family Media who bring The Cool Beans animated Band to life with a live pre-concert performance. “Imagine our audience of young hipkids’ as they get blown away when Veg-J of The Cool Beans jumps out of the screen on to the stage ripping his guitar in full costume, in a live pre-show performance,” states Hip Tot Music Fest co-producer Gabby Napolitano. To celebrate this partnership Walsh Family Media is offering FREE-download of ‘Bean Somethin’ at

Happy Family Brands also sponsors the pre-concert fest featuring performances from The Cool Beans and Jeté Dance Center; a book reading of by children’s book author and illustrator Melanie Hope Greenberg ; Glitter Tattoos with Glitter Tattoo New York, Face Painting with Lady Z; and Cardboard castle built by Mini Jake and Makedo.

Families have a blast with new exciting performers each month that the whole family can enjoy, as well as giveaways of great stuff like face painting for a party, autographed copies of Melanie Hope Greenberg books and music CDs. Plus each family goes home with a goody bag filled with Cool Bean flip books, tattoos, stickers, discount cards and more–all in the heart of Brooklyn at Littlefield, 622 Degraw Street, in Gowanus.

About Hip Tot Music Fest
The family-centric Hip Tot Music Fest is a series of live performance and music concerts for families at state-of-the-art performance and art space Littlefield in Brooklyn. Co-produced by Adam Meyer and Gabby Napolitano, Hip Tot Music Fest brings family and community merchants together with live performance for a true fest. Pre-show and intermission entertainment includes performances by animated band The Cool Beans, various performance artists, well known childrens authors, arts and crafts, face painting, glitter tattoos, food as well as an array of local-vendors and community service providers. For more info visit:; LIKE us on Facebook: ; or follow us on Twitter @hiptotmusicfest

About Walsh Family Media
Is an independent intellectual property developer and animation studio based in NYC, founded in 2002 by Hollywood stuntman and entrepreneur Patrick Walsh Jr. With a mission to strengthen the connection between parents and children by creating healthy hip and fun family branded content, hence The Cool Beans. ‘We Need a Hit!’ is the first wide-release ‘CG’ animated feature film created by the independent animation company:

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